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This ad fulfills three purposes: it recruits nurses for WWII (the top line describes the Volunteer Army Canteen Service), it publicizes Paramount Pictures new romantic comedy, Palm Beach Story, and, most obviously, it advertises Chesterfield cigarettes (the imagery and copy text for Chesterfields dominates over half of the ad)

Researchers used a specially designed smoking robot that went through a pack of cigarettes a day in ventilated laboratory space at OHSU

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This also still provides Walt with way too much deniability when Jesse confronts him: Yes, I took the ricin back from you, but I didnt do anything to Brock, and you certainly cant prove that I did