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The role of secondhand smoke in allergic rhinitis: a systematic review

"From a strategic standpoint, this combination is absolutely compelling," Susan Cameron, Reynolds's president and CEO, said during the conference call on the deal

Though it's difficult to determine the amount of discarded cigarettes, estimates come from the 5.6 trillion cigarettes that are manufactured worldwide each year, most of which are "dumped irresponsibly," according to NBC News

In other branding decisions, BAT has preferred to use pull-out tabs, rounded packaging, wallet-type and metallic packaging in order to communicate innovation and modernity