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Pictorial warnings had a bigger impact on 20 outcome measures including increasing intentions not to start smoking, intentions to quit smoking, getting and keeping peoples attention, triggering people to think about the negative impacts of smoking, and for credibility

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Combined with increased safety standards, stricter enforcement and prevention of sales to young people and teenagers which is also the strategy in other countries the call out here is for the regulator to form a local strategy that is based on reducing the harm caused by combustible smoking products, and to encourage alternatives to be offered to those who would otherwise not stop smoking.

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