Measures such as plain packaging laws, which standardize pack appearance and remove branding elements, are becoming more common
These devices come in different types, including disposable and rechargeable options, and mimic the appearance and experience of traditional cigarettes, making them an appealing and healthier alternative for new users
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However, FDA did not restrict use of the word natural in the cigarette brand name, nor did they place any restriction on the word organic. To understand the impact of banned and currently allowed claims, we pursued two hypotheses that ads with organic, natural, additive-free, or light claims elicit lower perceived harm than ads with the regular claim and that disclaimers have no effect on perceived harm