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Weve also recently demonstrated that reductions in these numbers and levels of harmful chemicals in blu 2.0s aerosol translates to reduced cell toxicity, and look forward to presenting both sets of findings externally soon. Florence Greep, Imperial Brands EVP Category Director, concludes: Our next step in terms of vape research is providing both blu 2.0 and blu bar to adult smokers with no intention to quit as part of innovative new in-market research were conducting in the UK

The research into heated tobacco, also referred to as heat-not-burn, is ongoing, as it is another relatively new alternative to smoking

It is clear why the Centers for Disease Control and Prevention cites cigarette smoking as the leading cause of preventable disease, disability, and death in the US (3)

And a study published in the journal PLOS One this month found no evidence that vaping helped adult smokers quit