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Flavors have fueled this crisis as 85% of youth e-cigarette users report using flavored products, with fruit, candy/desserts/other sweets, mint and menthol reported as the most popular flavors

The same goes for honey flavors, known as pentanedione, and vanilla flavors, known as O-vanillin

Strategic partnerships with retail chains, wellness centers, and Ayurvedic health clinics represent an increasingly important competitive arena, as brands seek to integrate herbal cigarettes into broader wellness lifestyle ecosystems beyond the traditional tobacco retail context

The Cracker Jack set is printed on thin paper, Hileman says, and therefore creases easily