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And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers

Moreover, a 2000 FTC consent order requires that the Santa Fe Tobacco Company run this disclaimer in any ads that tout how Natural American Spirit cigarettes are additive-free: No additives in our tobacco does NOT mean a safer cigarette. The consent order predates the Family Smoking Prevention and Tobacco Control Act of 2009 that gave the FDA authority to regulate tobacco products advertising that suggests a modified risk