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They didn't want to be associated with any particular product line, and they didn't want to offend the people that were using a rival product

After 10 years: The risk of lung and bladder cancer is half that of someone who currently smokes

Smooth, refined flavor profile Sleek and stylish packaging Filter technology for a cleaner smoking experience Exclusive to the Indian market, enhancing its uniqueness Price in India: Considering its premium status, you'll find Insignia cigarettes priced at the higher end of the market in India

Competition came from other brands such as Winston 100mm which overtook both these brands by the end of the 1960s