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"The main public health message for smokers should be early cessation, rather than reducing the amount of smoking." The co-author of the study, Dr Erfan Tasdighi, also echoed these warnings, explaining that smokers should aim to stop altogether rather than cut back

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Our approach to overcoming tobacco included a wide focus - from a more effective tobacco tax regime, national and state antismoking campaigns, smoke-free places, through to reforms in tobacco advertising and in retail

Successful lawsuits against tobacco companies and asbestos manufacturers have resulted in significant settlements and jury verdicts, with many cases reaching millions of dollars in compensation