tobacco endgame Center Tobacco Endgame Matters Podcast |

The potential for irreparable damage to public health from the marketing of tobacco products with modified risk claims is well illustrated by the industrys years of deceptive advertising of light and low-tar cigarettes to persuade health-conscious consumers to continue smoking, when in fact such cigarettes, as actually used by smokers, were no less hazardous than other cigarettes

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Tobacco had been cultivated and smoked by Native Americans for centuries before Christopher Columbus introduced it to Europe