nicotine in cigarettes The amount of Company develops innovative reduced-nicotine smokers

G., Corey, C

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We found that RYO smokers were less motivated to stop smoking and less likely to make a quit attempt than smokers of factory-made cigarettes. This has important implications for tobacco control policy, given that a key strategy used by governments worldwide to reduce smoking is to raise taxes on tobacco in order to increase the cost of smoking. Kruti Shrotri, Cancer Research UKs tobacco control expert, added: RYO cigarettes are much cheaper, so its not surprising that smokers using these cigarettes are less motivated to quit than those using factory-made ones

"Rapidly increasing promotional expenditures for e-cigarettes"