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Since CAGR of imports of the product in US$-terms for the past 5 years exceeded 21.99%, the product market may be defined as fast-growing

As we have seen, the story of the cigarette is the story of the blurring of the line between advertising and reality, of the shaping of innermost desires by corporate memoranda, of the intentional obfuscation of the truth in scientific inquiry and in journalism, of the growing responsibility of individuals for social ills, of the breaking down of barriers by crises of overproduction, and, above all, of a pleasure perfectly suited to capitalism

Pricing tactic #3: Price segment your brands so that there are cheaper brands available to price-sensitive smokers For over a decade, tobacco companies have used price-segmentation to divide their brands into higher priced premium brands, mid-range value brands and lower cost budget or super-value brands

But you dont have to take the journey alone