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For example, the sub-economy segment now makes up for 63% of Factory Made Cigarette (FMC) sales, while the economy segment accounts for just over a half (56%) of Roll Your Own (RYO) and these segments are showing strong growth at 3% and 5% YOY respectively. The growing demand for products that offer adult smokers greater value for their money recently prompted Imperial to update and upgrade its Lambert & Butler (L&B) brand with a fresh new identity and new features for Blue Real Blue and Blue Bright Air Filter, which were also renamed as Blue Original and Blue Bright respectively

PM, meanwhile, held the worlds first pilot launch of its iQOS heat-not-burn device in November 2014 in the city of Nagoya

Smoking is at its lowest level since the 1990s with 23% of the adult population reporting lighting up every day

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