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The reason given here for toasting is throat protection. The ad claims, the exclusive TOASTING Process which includes the use of modern Ultra Violet Rays the process that expels certain harsh, biting irritants naturally present in every tobacco leaf. On the other hand, Camel claimed, Camels are never parched or toasted. We would never dream of parching or toasting these choice sun-ripened tobaccosthat would only drive off or destroy the natural moisture that makes Camels fresh in natures own mild way. The ad closes with a challenge and an ominous warning, switch to Camels for just one day then leave them, if you can. The other major cigarette brand to advertise in the newspaper was Chesterfield

The report does not cover vapes, which deliver smokeless nicotine vapour, and do not contain tobacco

instead, draw it into your mouth to savor the flavors

It can still use natural as a part of its brand name, however