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According to a report from the World Health Organisation, every year the tobacco industry costs the world more than 8 million human lives, 600 million trees, 200 000 hectares of land, 22 billion tonnes of water and 84 million tonnes of CO2

Have you paired other communication approaches with graphic pack warning labels to communicate the harms of tobacco

Sleep The Critical Role of Sleep in Smoking Cessation Sleep is a critical factor in managing the complex physiological and psychological challenges of quitting smoking

"Introducing plain packaging just takes away the ability of a consumer to identify our brand from another brand and that's of value to us," Imperial Tobacco Australia spokeswoman Cathie Keogh told Australian Broadcasting Corp