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On August 23rd, TikTok [7] user @matthews_stupidity posted a POV video in which he talks to a Britsh person asking him for a cigarette, which garnered over 1.2 million plays and 279,000 likes in a year (seen below, right)

In mental health services across England and Scotland, people with psychiatric conditions are still twice as likely to smoke - and many report fragmented sleep as a daily struggle

Smokers are at double the risk of losing teeth when compared to non-smokers

Illegal cigarettes and vapes are often: Unregulated: they may contain high and dangerous levels of nicotine or banned ingredients Easier to access: sellers often dont check age or care who theyre selling to Part of wider criminal activity: including counterfeiting, smuggling, and exploitation Ask where your child got the product and who gave or sold it to them