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Dollar General Literacy Foundation

Jul 27 Order placed Jul 29 - Jul 31 Order ships Aug 6 - Aug 10 Delivered

In the 1930s, Philip Morris used mildness in an attempt to attract women, classifying Marlboros as Mild as May. Similarly, the American Tobacco Company, always struggling to maintain Lucky Strikes female consumer base due to the brands inherently unfashionable packaging, employed the slogan, Mildness and Character along with images of beautiful, sophisticated, rich women

Later in the war, as supply lines faltered, tobacco quality declined, and rationing became severe, making cigarettes a prized commodity among both soldiers and civilians