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Ridgway is currently from the Far East where he is studying the effect of packaging regulation onto consumer products and concludes that many countries are considering plain packaging as the next stage on from health warnings but that reports like this from Australia and now the UK should be a major cause of concern.

A recent modeling study led by Davies found that the ban should result in smoking rates among people under 30 dropping below 5 percenta commonly accepted goal of so-called endgame strategiesby 2049

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The volume of tobacco available for consumption rose to a new high of 904 tonnes and was 83.3 percent higher than the lowest amount recorded in 1985